Question

Innovative installers provides a variety of services related to office space and relocations including installation services. innovative installers is owned and operated by mierzett evans and his sister glenda heldris. the company uses a variety of marketing methods including a web site, cold calls, and direct mail. evans and heldris believe the company could better communicate with potential customers who may not know of the company's existence.

Answer 1

When the company uses cold calling to find potential customers, it is basing its methodology on the law of averages.

The law of averages is the law that something is sure to happen at some time, because of the number of times it generally happens or is expected to happen. In this case because the company uses a variety of marketing methods including a web site, cold calls, and direct mail Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.