I believe the answer is: <span>whose name you have heard most often.
We would automatically perceive the people which name we heard most often are the most popular people compared to other candidates.
A lot of us would automatically attribute those popularity with positive things and increase our likelihood to choose them.</span>
Banks can loan money (but you need to give back more than what they loaned), store money and issue mortgages, but what they don't do is <span>a. establish government programs - this power is left for the government. </span>
Well, capitalism is not always a free-market economy.
A typical capitalism is a free-market economy, which means that the market itself (buyer and sellers) can decide the prizes and terms of services.
In capitalism, the capital is privately, and not state owned. But capitalism can also come in other forms: of social democracy with partially free market, and with other forms which include corporations having controls over the market.
A scientific theory is what you are talking about.