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erma4kov [3.2K]
2 years ago
10

Which of the following is true of the BCG matrix approach. A) It is inexpensive to implement. B) It does not consider relative m

arket share to be a measure of company strength in the market. C) It describes consumer motivations and needs. D) It considers market growth rate to be a measure of market attractiveness. E) It does not have any limitations
Business
1 answer:
weeeeeb [17]2 years ago
7 0

Answer:

D) It considers market growth rate to be a measure of market attractiveness

Explanation:

In 1970, Bruce D. Henderson developed and created a growth-share matrix for the Boston Consulting Group (BCG). The Boston Consulting Group (BCG) growth-share matrix is a tool used for analyzing and planning product lines in a business unit. It makes use of a graphical representation of a company's product line and services to analyze and make long-term strategic plans on which to invest more on or sell off.

Generally, products are divided into four (4) main categories in the BCG growth-share matrix;

1. Dogs.

2. Stars.

3. Question marks.

4. Cash cows.

The statement which is true of the Boston Consulting Group (BCG) matrix approach is that, it considers market growth rate to be a measure of market attractiveness.

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

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2 years ago
Two ways in which best bank can adapt to the challenges of the macro environment​
cupoosta [38]

Answer:

Mergers or Information Management

Explanation:

Mergers-In order to respond to certain challenges, businesses may choose to merge with another business. The new business will have a larger market share than either of the original businesses did.

Information management -All changes lead to new information that needs to be distributed to all the relevant parties.

Information must be managed efficiently and a system must be in place so that the relevant staff can easily access it.

Information must be protected and kept secure to protect the company's intellectual property.

7 0
2 years ago
Entrepreneurs affect the economic decisions a country makes by:
xeze [42]

Answer:

D. identifying new ways for people to fulfill their wants and needs

Explanation:

Entrepreneurs start new businesses in society. They are quick to spot and identify needs and wants in the market. Entrepreneurs establish businesses to provide solutions to these needs and want at a profit.

Entrepreneurs use their creativity to come up with new and unique products that offer solutions to society's problems. They innovate better products and ways of offering services that are friendly and more cost-effective. Entrepreneurship goes hand-in-hand with creativity and innovation.

8 0
2 years ago
Luciana is the first to offer a new product to customers in the local market and expects no competitors to emerge for at least t
storchak [24]

Answer:

skimming.

Explanation:

In this context, it can be said that Luciana will use the skimming pricing strategy.

This strategy consists of setting a relatively high price for the new product or service that will be offered in the market and then gradually lowering its price.

This strategy works by charging a high initial price that will be accepted by the first customers and after the first demand is satisfied, the price will be reduced to attract the most price sensitive customers.

8 0
3 years ago
A company contributes money towards a profit-sharing fund for its employees. Every 2 years, employees are free to withdraw money
Georgia [21]

A company contributes money towards a profit-sharing fund for its employees. Every 2 years, employees are free to withdraw money from their account without penalty. This benefit indicates Fixed Interval Reinforcement schedule.

A response is rewarded based on whether it was carried out within a set amount of time under a partial reinforcement schedule known as fixed interval reinforcement. It's crucial to remember that only the first reaction is acknowledged and rewarded.

The individual can engage in a behavior as many as they like, but they will only get rewarded once for it.

The reaction isn't reinforced every time it is executed, as I indicated fixed interval reinforcement is a partial reinforcement schedule. You would put your child on a continuous reinforcement schedule if you wanted to reward them each time, they made their bed.

To know more about Reinforcement schedule visit:
brainly.com/question/12282349
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6 0
1 year ago
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