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erma4kov [3.2K]
2 years ago
10

Which of the following is true of the BCG matrix approach. A) It is inexpensive to implement. B) It does not consider relative m

arket share to be a measure of company strength in the market. C) It describes consumer motivations and needs. D) It considers market growth rate to be a measure of market attractiveness. E) It does not have any limitations
Business
1 answer:
weeeeeb [17]2 years ago
7 0

Answer:

D) It considers market growth rate to be a measure of market attractiveness

Explanation:

In 1970, Bruce D. Henderson developed and created a growth-share matrix for the Boston Consulting Group (BCG). The Boston Consulting Group (BCG) growth-share matrix is a tool used for analyzing and planning product lines in a business unit. It makes use of a graphical representation of a company's product line and services to analyze and make long-term strategic plans on which to invest more on or sell off.

Generally, products are divided into four (4) main categories in the BCG growth-share matrix;

1. Dogs.

2. Stars.

3. Question marks.

4. Cash cows.

The statement which is true of the Boston Consulting Group (BCG) matrix approach is that, it considers market growth rate to be a measure of market attractiveness.

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

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For the past nine years, PepsiCo's Doritos brand has held a "Crash the Super Bowl" contest in which it invites 30-second ads fro
drek231 [11]

Answer:

Customer generated marketing

Explanation:

PepsiCo's Doritos brand is using customer generated marketing technique to attract more customers. Many organisations have been using this technique to attain customers. This marketing technique can be described as the way toward letting customers to effectively take an interest in advertisement exercises by giving them an opportunity to make and share items on organisation's web or online pages. PesiCo is using customer generated marketing technique where they have given an opportunity to the customers to share their opinions.

5 0
3 years ago
Which is the most challenging kind of supply chain to manage according to hau lee?
Dahasolnce [82]
Agile supply chain Is the answer. :)
7 0
3 years ago
In November 2017, Treasury 4 1/2s of 2044 offered a semiannually compounded yield to maturity of 2.66%. Recognizing that coupons
Alexxx [7]

Answer:

The price of a bond is $492.24

Explanation:

F= face value of bond = $1000

T=time to maturity of bond = 2044-2017= 27 years

r=yield to maturity=2.66% semi-annulay=0.0266

Formula to calculate price= F/(1+r)∧T

we have = 1000/(1+.0266)∧27 = 1000/2.0315 = $492.24

6 0
3 years ago
The sahara company purchased equipment on january 1, 2015, for $100,000. the equipment had an estimated residual value of $10,00
vaieri [72.5K]
The company used straight line depreciation based on number of units produced. This can be shown as follows:

Cost = $100,000
Life = 5 years or 18,000 units
Salvage value = $10,000

By straight line method;
Depreciation cost per unit = (100,000-10,000)/18,000 = $5

After producing 4,400 units, depreciation expense = 4,400*5 = $22,000.
6 0
3 years ago
Product prices are set on the marketing budget detail spreadsheet
Alinara [238K]

<u>1. The answer is "b. false".</u>


A Marketing Budget is Marketing Plan as far as expenses. Advertising Budget is an expected measure of cost that will be required to advance items or administrations. Promoting Budget is for the most part some portion of a showcasing plan and vital piece of the advertising procedure. It incorporates every single limited time cost like promoting and advertising, utilizing staff, office costs and different costs included for showcasing. This financial plan is made to evaluate the costs that are important for growing a business.  


<u>2. The answer is "c. entering the target segment on the marketing budget detail".</u>


A market segment is a gathering of individuals who share at least one regular qualities, lumped together to showcase purposes. Each market portion is one of a kind, and advertisers utilize different criteria to make an objective market for their item or administration. Advertising experts approach each portion in an unexpected way, after completely understanding the necessities, ways of life, demographics and identity of the objective customer.  


<u>3. The answer is "false".</u>


Advertising is a marketing correspondence that utilizes a transparently supported, non-individual message to advance or offer an item, benefit or idea. Sponsors of advertising are ordinarily organizations wishing to advance their items or administrations. Promoting is separated from advertising in that a promoter pays for and has authority over the message. It varies from individual offering in that the message is non-individual, i.e., not coordinated to a specific person.


<u>4. The answer is "c. both".</u>


Pricing is the procedure whereby a business sets the cost at which it will offer its items and benefits, and might be a piece of the business' marketing plan. In setting prices, the business will consider the cost at which it could obtain the merchandise, the assembling cost, the commercial center, rivalry, economic situation, brand, and nature of item.  

When setting your prices you should ensure that the cost and deals levels you set will enable your business to be beneficial. You should likewise observe where your item or administration stands when contrasted and your opposition.  

5 0
3 years ago
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