Answer:
Roko’s basilisk is a thought experiment proposed in 2010 by the user Roko on the Less Wrong community blog. Roko used ideas in decision theory to argue that a sufficiently powerful AI agent would have an incentive to torture anyone who imagined the agent but didn't work to bring the agent into existence.
I think the best answer would be the last option. Social media allow customers to express their views while conventional media do not. In social media, the viewers can freely right their comments and testimonials about a product. However, in conventional marketing like advertisements in televisions, the viewers cannot make direct comments to the company.
In terms of music taking one song and incorporating it into your own song