Question

When martha needs to compare the results of the marketing program for the coffee collective and then implement changes based upon what she finds, she is in the _____________ phase of the strategic marketing process?

Answer 1

She is in the "evaluation" phase of the strategic marketing process.

The evaluation phase is the checking stage. This procedure includes guaranteeing that the consequences of the program are in accordance with the objectives set. The marketing group, particularly the administrator should watch any deviations in the arrangement and rapidly revise negative deviations to get back on course; for instance vacillations of the dollar makes a lesser requirement for the item than before, at that point the generation of said item ought to be repurposed for another more wanted thing. Also, they should misuse the positive divergences too, for instance if deals are superior to anticipated for specific items at that point there could be more assets dispensed to more prominent generation or appropriation of a similar thing.  

Hope it helps!