Question

According to information provided in the chapter, McDonald’s has been involved in a variety of corporate social initiatives. Give an example of how McDonald’s might initiate cause-related marketing, and define what cause-related marketing is

Answer 1

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Ronald mc Donald house as well as charity days

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McDonald's actively promote this day for several weeks before, both through advertising and in-store displays. In addition, they attempt to have celebrities work on the counter in order to increase customer traffic on the day. ... Customers gain “emotional goodwill” as part of their purchase goes to a good cause.

   

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 //)/    hope this helps -Tom   \(\\

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I would like brainliest if I deserve it plz

Answer 2

Person before me is correct