Answer:
B). targeting strategy and marketing mix
Explanation:
This are the options for the question;
a. locational excellence strategy.
b. targeting strategy and the marketing mix.
c. supply chain management.
d. operational excellence strategy.
e. strategic business unit control.
From the question we were informed that Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink.
In this case this positioning reflects Pepsi's careful implementation of targeting strategy and marketing mix.
This is because in concept of finance, targeting strategy is used in market segmentation.this is selection of product that will sell very well for each segment of consumers.
Pepsi also utilize the marketing mix strategy which is a tool that helps to control the target market, it is used in marketing to control Product, Price, Place and Promotion for more demand for their products.
