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Anarel [89]
2 years ago
8

Suppose the Digby company expands to other markets with good designs, high awareness and easy accessibility, what strategy would

they be implementing?
A- Niche cost leader
B- Niche differentiation
C- Broad cost leader
D- Broad differentiation
Business
1 answer:
kiruha [24]2 years ago
4 0

Answer:

D- Broad differentiation

Explanation:

Differentiation strategies are useful if buyers needs and preferences are too diverse, one can be fully satisfied by standardizing product offering.

A broad differentiation strategy is simply the competitive approach used when buyers' needs and preferences are too different or large to be satisfied by a product that is importantly identical from one seller to the other seller.

is fulfilled if a big scope of buyers find the company's offering more enticing than that of rivals and worth a somewhat higher price. It makes profitability to increase if the higher price the product commands exceeds the added costs of achieving the differentiation.

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Answer:

true

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