Text written for advertising and marketing campaigns is referred to as

What are the different ways to read the traffic channels distribution in the Marketing Mix?

____ [38]

Answer:

The marketing channel simply refers to the distribution channel, and It can be read in fours (4) different ways.

(1) Three level channel, which comprises a distribution channel of the 'The Producer, Agent, Wholesalers, The Retailer, Consumer ' distribution channel.

(2) Two Level Channel, which is made up of 'The Producer, Wholesaler, Retailer, and Consumer distribution channel.'

(3) One Distribution Channel, which consists of the %The Producer, Wholesaler, Consumer.'

(4)Zero Distribution Channel, which is made up of 'Producer, and Consumer'

Explanation:

The product type is what determines the distribution channel used. A specialized product will require a shorter distribution channel, as it is produced based on customer specification, while a non specialized product, such as a homogeneous goods, will not may not require a shorter distribution channel.

8 0

3 years ago

How is the idea of "strategic intent" different from models of strategy that emphasize achieving a fit between the firm’s strate

Irina18 [472]

Answer & Explanation:

In terms of completion of goals, the key difference between strategic aim and SWOT is the time-frame.

In this case, the strategic goal is future-oriented and long-term (around 10-20 years). The strategic goal is simply to make sure that the whole enterprise, in order to meet potential business demand, works on forecasting consumer demand in the future, reinforcing and enhancing its core competences.

On the other side, in implementing the corporate goals and achieving success, SWOT has a short-term outlook. In this context, SWOT focuses on current data and knowledge, such as specific expertise, current business demand and satisfying this need.

5 0

3 years ago

Suppose Bulgaria produces only smartphones and trucks. The resources that are used in the production of these two goods are spec

Arlecino [84]

Answer:

The correct answer is decrease.

Explanation:

The cost of opportunity represent the benefits that you misses out on when choosing one alternative over another.

In this case, the cost of opportunity is making smartphones and because of the shape of Bulgaria’s PPF should reflect the fact that as Bulgaria produces more trucks and fewer smartphones, the opportunity cost will be weaker. Bulgaria can´t produce only smartphones, you have to make more trucks than smartphone. So that will be a reason to prefer making trucks over smartphones ( the cost opportunity looses power)

3 0

3 years ago

Highly Suspect Corp. has current liabilities of $450,000, a quick ratio of .89, inventory turnover of 6.5, and a current ratio o

nikitadnepr [17]

Answer:

See below

Explanation:

First , we will compute current ratio

Current ratio = Current asset / Current liabilities

1.25 = Current ratio / $415,000

Current asset = $415,000 × 1.25

Current assets = $518,759

Next is to calculate quick ratio

Quick ratio = Current asset - Inventory / Current liabilities

0.79 = $518,750 - Inventory / $415,000

0.79 × $415,000 = $518,750 - Inventory

$327,850 = $518,750 - Inventory

Inventory = $518,750 - $327,850

Inventory = $190,900

Inventory turnover = Cost of goods sold / Inventory

9.5 = Cost of goods sold / $190,900

Cost of goods sold = 9.5 × $190,900

Cost of goods sold = $1,813,550

3 0

3 years ago

The current assets of Margo Company are $300,000. The current liabilities are $100,000.The current ratio expressed as a proporti

hichkok12 [17]

Answer:

b. 3.0 : 1

Explanation:

Current ratio is used to measure a company's financial ability to pay short-term obligations or those due within one year. It is measure by Current asset/Current liability

The Current ratio = $300,000 / $100,000 = 3.0 : 1

Note: The higher the quick ratio, the better the company's liquidity position.

3 0

3 years ago