<span>Help them see what you see. You might be focusing on yourself when creating messages about your business, thinking that everyone sees things the way you do. ...Make it personal. When you make your writing personal, you make it important. ...<span>Use emotion.</span></span>
Answer: The risk/reward ratio marks the prospective reward an investor can earn, for every dollar he or she risks on an investment. Many investors use risk/reward ratios to compare the expected returns of an investment with the amount of risk they must undertake to earn these returns.
<span> means "one, only, single," as in monochromatic, having only one color.</span>