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3 years ago

What does it mean for a marketer to use an integrated promotional strategy?

Business

2 answers:

Damm [24]3 years ago

6 0

I feel like it is either A or B

Arlecino [84]3 years ago

4 0

Answer:

the answer is A. Developong a promotional mix in which all methods work together toward a shared purpose.

Explanation:

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All of the following are true regarding social security except

Dafna1 [17]

I need more information to answer this

4 0

4 years ago

. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing t

Morgarella [4.7K]

Answer:

1. ($98,560)

2a. Increase by $36,790

2b. Yes

Explanation:

1. Preparation of a contribution format income statement segmented by divisions

CONTRIBUTION FORMAT INCOME STATEMENT

East + Central + West= Total Company

Sales

$351,000 +$650,000+$550,000=$1,551,000

Less Variable expenses $196,560+$156,000+$209,000=$561,560

(56%*$351,000=$196,560)

(24%*$650,000=$156,000)

(38%*$550,000=$209,000)

Contribution margin

$154,440+$494,000+$341,000=$989,440

Traceable fixed expenses $258,000+$331,000+ $205,000=$794,000

Divisional segment margin-$103,560+$163,000 +$136,000=$195,440

($154,440-$258,000=-$103,560)

($494,000-$331,000=$163,000)

($341,000-$205,000=$136,000)

Common fixed expenses not traceable to divisions $294,000

($1,088,000-$794,000)

Net operating loss ($98,560)

($195,440-$294,000)

2a. Calculation for how much would the company's net operating income increase (decrease) if the proposal is implemented

Incremental West Division sales $104,500 ($550,000*19%)

X Contribution margin ratio 62%

(1-38%)

=Incremental contribution margin $64,790

($194,500*62%)

Less incremental advertising expense $28,000

Net operating income will increase by $36,790

($64,790-$28,000)

2b. YES, I Would recommend the increased advertising.

8 0

3 years ago

Jason is a manager of a multinational company and is working in one of the company's production plants located outside of the U.

Greeley [361]

The ethical approach Jason is using is naive immoralist.

<h3>What does naive immoralist mean?</h3>

According to the naive immoralist ethical perspective, if the manager of a multinational company notices that enterprises from other countries are not following ethical norms in a host country, he or she should not follow those ethical norms as well.

If everyone else is doing the same thing, it, therefore, serves as an ethical justification for the actions.

Learn more here: brainly.com/question/25574212.

6 0

2 years ago

Gordon Company started operations on January 1 of the current year. It is now December 31, the end of the current annual account

ryzh [129]

Answer:

Gordon Company

Analysis of Transactions at December 31:

a. Office Supplies $670 (DR)

Office Supplies Expense $1,630 (DR)

b. Equipment $23,500 (DR)

Accumulated Depreciation on Equipment $2,350 (CR)

Depreciation Expense - Equipment $2,350 (DR)

c. Prepaid Insurance $630 (DR)

Insurance Expense $210 (DR)

Explanation:

1. The Office Supplies Account will be debited with $2,300 and credited with $1,630 ($2,300 - $670) as Office Supplies Expense (used supplies) for the year. This will leave a debit balance of $670 in the account.

2. The equipment account will be maintained at its cost, while a contra account (accumulated depreciation) is created to accumulate the depreciation expenses over the years. The useful life of the equipment is 10 years ($23,500/$2,350) with an annual depreciation expense of $2,350.

3. The Prepaid Insurance Account will be debited with $840 and credited with $210 ($840/4) representing Insurance that expired during the year for six months. The balance of $630 is carried forward for the remaining one and half years.

4 0

3 years ago

Which of the following statements is FALSE?A. A stock split is an increase in a firm's shares outstanding without any change in

Stolb23 [73]

Answer:

The false statement is letter "C": A stock buyback refers to the purchase of the firm's shares of stock by the firm's debt holders.

Explanation:

A stock buyback refers to <em>publicly traded companies buying back their shares from shareholders</em> -not debt holders as in option "C". This reduces the number of outstanding shares in the market and typically in simple market dynamics raises the stock price. Companies fund their buybacks with excess cash. since they do not find any other better destination for that money.

8 0

3 years ago