Easy question.........

Lera25 [3.4K]

Answer:

Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.

Research can also determine which product benefits are the most appealing to them. Knowing this information helps streamline marketing efforts and create effective marketing messages that drive more leads and sales. It also helps differentiate the product or service from the competition in the marketplace.

Product positioning is an important component of any marketing plan, but it doesn’t have to be limited to one audience. For example, a product may have a main target audience and also a secondary audience that is also interested in the product, but perhaps in a different way. Each audience will find the product appealing for different reasons, which is why it’s important to tailor marketing messages to focus on the benefits each audience values most.

4 0

3 years ago

Read 2 more answers

Two methods can be used for producing solar panels for electric power generation. Method 1 will have an initial cost of $550,000

Natasha_Volkova [10]

Answer:

the company should choose method 1

Explanation:

Method 1 Method 2

Initial outlay $550,000 $830,000

operating costs (years 1,2,3) $160,000 $120,000

salvage value $125,000 $324,000

we must determine which alternative has the lowest present value:

method 1 = $550,000 + $160,000/1.1 + $160,000/1.1² + $160,000/1.1³ - $125,000/1.1³ = $550,000 + $145,455 + $132,231 + $120,210 - $93,914 = $853,982

method 2 = $830,000 + $120,000/1.1 + $120,000/1.1² + $120,000/1.1³ - $324,000/1.1³ = $830,000 + $109,091 + $99,174 + $90,158 - $243,426 = $884,996

5 0

4 years ago

On the first day of 2016, Holthausen COmpany acquired the assets of Leftwich Company including several intangible assests. These

tamaranim1 [39]

Answer:

Holthausen Company and Leftwich Company

Intangible Assets:

a) Amount to be capitalized:

1) Patent: $200,000

2) Trademark: $500,000

3) Non-competition Agreement: $300,000

b) Amount of Amortization Expense for 2016:

1) Patent: $200,000/7 years = $28,571.43

2) Trademark: $500,000/15 years = $33,333,33

3) Non-competition Agreement: $300,000/5 = $60,000

Explanation:

The fair values of the "plentiscope" patent and Leftwich's branded trademark should be capitalized as intangible assets, while the cost of the non-competition agreement with Leftwich's principal researcher should be capitalized.

For the amortization of the Leftwich-connected intangibles, we have adopted the straight-line method, in the absence of any prescribed method. The patent expiration in 7 years was used as the basis for its useful life, despite Holthausen belief that the product could be marketable for at least 20 years.

The trademark was amortized over its remaining useful life of 15 years as given, while the non-competition agreement was amortized for 5 years when the agreement remains effective.

7 0

3 years ago

The following selected data were taken from the books of the Owens O-Rings Company. The company uses job costing to account for

Arturiano [62]

Answer:

b. $44,480

Explanation:

As Job 407 was left out the ending inventory would be of Job 407

Materials + Labor + Factory Overhead= $9000+ $ 5200 + $10,000 + 3,900*$5.20= $44,480

The costs For Job 405 and 406 would be calculated as follows

Material X Material Y

Job 405, $9,000.

Job 406 $5,000 $8,000

Total $ 14,000 $8,000

Direct Labor Hours Cost

Job 405 5,000 $24,500

Job 406 5,600 $16,000

Total 10,600 $40,000

Factory Overhead

Indirect Labor $5,700

Factory paychecks $38,700

factory overhead charges $21,400

Depreciation $7,400

Selling and administrative costs $4,100

7 0

3 years ago

What would you do if you got conflicting answers for the same procedure from two different people you interviewed? What would yo

Gennadij [26K]

Answer:

The best solution will be to get the two individuals together to try and get a solution that is agreeable between two of them.

Explanation:

The role of a system analyst is not to make a decision about the best procedure to use, rather it is the responsibility of the users to do so.

The analyst is to facilitate a common ground that takes into consideration all views.

In the given scenario the department manager may be privy to information that the clerical person does not have. This will give a better view of processes that will be in line with business goals and objectives.

However the clerical staff pays more attention to details of business procedures. He is most likely more updated on business procedure that the department head.

The best way forward is the get the two of them together to trash out the differences of their procedures and come up with one that takes the managerial view of the department head and the detail oriented view of the clerical staff into consideration

6 0

3 years ago