Answer:
Mass marketing
Explanation:
Mass marketing -
It refers to as the marketing strategy , where the focus is on the complete market rather than some specific group , is referred to as mass marketing .
It is the reverse of niche marketing .
Mass marketing requires advertising method like , television , radio , newspaper , magazine etc.
As they tries to capture large area of consumers .
Hence , from the given information of the question ,
The correct answer is mass marketing .
Answer:
Consult with other regional managers for their opinion before closing stores.
Explanation:
Team work is key for the progress of any organization. Every member of an organization must have the ability to work as a team and seek professional advice from other colleagues.
Stella has not been doing this because of her overconfidence and the overestimation of her ability. For Stella to be able to overcome these biases and stop making wrong decisions, she should seek professional advice from her co-managers. Her colleagues can give her suggestions on how to promote a store that is not doing well rather than closing it permanently.
Answer:
The Bullwhip Effect
Explanation:
Bullwhip effect is a phenomenon that occurs in an organisation's channel of distribution due to swings or erratic demands for products by customers. This erratic nature of demands will usually lead to forecasting inefficiencies especially in meeting the demands through the supply chain.
A sudden increase in demand could lead to production planning problems because there might not be enough inventory of materials on ground to meet the demand. Also, a sudden decrease in demand can bring the challenge of excess inventory of materials which may not be needed for production for a while.
One of the measures taken to manage this erratic nature of demands is to ensure that whatever the forecasts for demands is, safety stock must be included to the forecast level of demand so as to ensure that production planning is adequate and the demands are met as well.
Answer:
The correct answer is (C)
Explanation:
The company has launched an initiative to improve cooperate citizenship and Abigail as a manager is responsible for various operations such as shareholders interest, transparency and integrity of customers. The job of a manager is tough and it requires tremendous amour of effort. Likewise, a manager is not responsible for the vigilance of the board of directors because they are on their own and she has no authority over them.
