Customer retention rate, customer satisfaction, and market share are all the examples of marketing performance.
What is meant by marketing performance?
- Marketing performance is the alignment between goals and objects of marketing team versus actual results. It is measured using metrics and Key Performance Indicators (KPIs), including return on investment, cost per sale, cost per lead, conversion rate, and customer lifetime value.
- The planning and execution of marketing activities are required to happen simultaneously and are under the label of marketing performance.
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Answer:
In order to get maximum returns from this investment, Howard Schultz should do the following-
a) Design the product of La Boulange so that they are included in the menu of starbucks so that people preferring to have La Boulange products can also be included in the customer base of starbucks.
b) La Boulange itself has a brand identity and was quite popular among people, hence instead of dissolving its identity, individual outlets must be run under the brand starbucks to maximize the annual turnover.
Explanation:
In order to get maximum returns from this investment, Howard Schultz should do the following-
a) Design the product of La Boulange so that they are included in the menu of starbucks so that people preferring to have La Boulange products can also be included in the customer base of starbucks.
b) La Boulange itself has a brand identity and was quite popular among people, hence instead of dissolving its identity, individual outlets must be run under the brand starbucks to maximize the annual turnover.
Explanation:
The outcomes of making brand-level fundamental and implementation marcom decisions is that it will enhance brand equity and affect the behavior of the customer. Marcom is shortform for media marketing which helps transmit information to a company through outlets such as radio, tv, newspapers, or fax. The primary objective of Marcom is to growing the brands's equity.
Answer:
A: True
Explanation:
Yes, its very much true because basic logic behind the marking concept is that organisation should meet the customer's needs by understanding them. Defining more precisely, meeting the customer needs profitably. Moreover, finding, attracting, getting, keep and growing the customers is the basic theme behind the marketing concept while remaining profitable at the same time.
Answer:
This likely mean that a small business will have a harder time getting what they need for there business
Explanation:
Because if retail prices go up the smaller business might not have enough money to buy certain things then need or want