Answer:
A. the illusion of invulnerability
Explanation:
This group will most likely develop overconfidence in any future task assigned to them. This is based on the fact that they have a repetitive history of successfully completing its project in time. By being overly optimistic , analytical thinking can be eliminated and these symptoms of groupthink are referred to as the illusion of invulnerability. The group therefore can end up taking too much risk as the members feel that no obstacle can hinder them from being successful in their projects.
Constant Improvement
Explanation:
"Shopper marketing recognises the way that customers, which are described as brands, customer, retailers and shopkeepers, use their knowledge in multiple channels and platforms and how they are aimed at the benefit of all the stakeholders."
Shopper marketing includes operations divisions, shows, advertising, labelling, advertisements, analysis and commercialisation. The findings from shopper research experiments enable manufacturers and retailers to understand the full process of buying from the pre-store to the moment of buy.
Examples of Shopper Marketing: Maxwell House – After the coffeemaker introduced a new brew, they initiated a massive shopper marketing campaign.
Wal-Mart - Wal-Mart sells more cold/flu medicine than any other retailer.
Answer: No,the company is not guilty.
Explanation: In the given case, Hines could not be considered guilty of price discrimination as the price charged from different shops was same. The free samples were distributed for the purpose of campaign and the discretion to which shop they want to provide lies completely with the company.
Price discrimination refers to the practice of charging different prices from different customer which the company have definitely not done.
Hence, Hines could not be charged of guilty of price discrimination.
