1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Fittoniya [83]
3 years ago
11

Koffee, a brand of instant coffee, gives away a free coffee mug with its logo imprinted on it with every purchase of a 500g pack

et of its instant coffee powder. Which promotion tool is Koffee using?
Business
1 answer:
galben [10]3 years ago
5 0

Answer:

It is a sales promotion.

Explanation:

Sales promotion tool is used because of following factors:

a) It improve the sales for short term as it gives another reason to buy the product.

b) It is targeted toward brand switcher.

c) It encourage occasional buyer to make more purchases.

d) Increase new customer and brand loyalty.

e) Provide benefits to existing customer.

Koffee is also using sales promotion tool to get benefit in sales and Brand development.

You might be interested in
Could someone help me on my resume for my career class?
zavuch27 [327]
I can help you with you're resume, just message me.
7 0
3 years ago
As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for th
sveta [45]

Answer:

b

Explanation:

describe the elements of a strategic marketing plan

8 0
2 years ago
Cane company manufactures two products called alpha and beta that sell for $225 and $175, respectively. each product uses only o
tester [92]

Answer:

The special order should be rejected since it decreases net profit.  

Explanation:

Alpha = $225

Beta = $175

total production capacity = 130,000 pounds

raw materials = $6 per pound

Production costs per unit                        Alpha                Beta

direct materials                                          $42                   $24

direct labor                                                 $42                   $32

variable manufacturing overhead            $26                   $24  

fixed manufacturing overhead                 $34                   $37

variable selling expenses                         $31                    $27

<u>common fixed expenses                          $34                   $29  </u>

total cost per unit                                    $209                 $173

Cane expects to sell 114,000 Alphas.

Net profit = (114,000 x $225) - (114,000 x $209) = $25,650,000 - $23,826,000 = $1,824,000

If the new sales order is accepted, Cane's revenue will increase to:

  • 101,000 x $225 = $22,725,000
  • 29,000 x $156 = $4,524,000
  • total = $27,249,000

Their total cost will by:

  • 114,000* x $209 = $23,826,000
  • 16,000 x ($209 - $34 avoidable fixed costs) = $2,800,000
  • total = $26,626,000

*This sale increases the output, but previous costs cannot be avoided.

Net profit with special order = $27,249,000 - $26,626,000 = $623,000

The special order should be rejected since it decreases net profit.  

6 0
3 years ago
National Home Rentals has a beta of 1.06, a stock price of $17, and recently paid an annual dividend of $.92 a share. The divide
ANEK [815]

Answer:

9.6845%

Explanation:

Market risk premium = Market return - Risk free rate

                             7.3 = 11.2 - Risk free rate

Risk free rate = 3.9%

(1) Use CAPM:

Cost of equity = Risk free rate + Beta × Market risk premium

                        = 3.9% + 1.06(7.3)

                        = 11.638%

(2) Use DDM :

Stock price = [Latest dividend × (1 + dividend growth rate)] ÷ (Cost of equity-dividend growth rate)

$17 = [0.92 (1 + 0.022)] ÷ (Cost of equity - 0.022)

Cost of equity = 7.731%

Cost of equity = average value from using DDM and CAPM

Cost of equity = 0.5 (7.731 + 11.638)

                        = 9.6845%

4 0
3 years ago
You purchase an annuity due for $1,200. The annuity has 11 annual payments of 100 and a larger payment at the beginning of year
romanna [79]

Answer:

Give me brainliest pls! I neeed it to rank up jus pls do it!

Explanation:

8 0
3 years ago
Other questions:
  • Bill has a mortgage loan on his personal residence. he decides to pay 18 months of interest in advance on october 1, 2016. the t
    12·1 answer
  • The first step in developing a knowledge management system is to:
    14·1 answer
  • Two management students, Frank and Neil, discuss the pros and cons of employee benefits. Frank states that unemployment insuranc
    14·1 answer
  • This is a debt that will be subtracted from the balance of your account
    11·1 answer
  • 1. A system held inventory to protect it from uncertainties in supply. In an effort to be lean, this inventory is used and not r
    14·1 answer
  • At the beginning of the year, a company predicts total overhead costs of $810,900. The company applies overhead using machine ho
    8·1 answer
  • Danny "Dimes" Donahue is a neighborhood’s 9-year-old entrepreneur. His most recent venture is selling homemade brownies that he
    10·1 answer
  • A marketing manager, how does a focus on sustainability inform your tasks and activities?
    12·1 answer
  • What principle prevents the disclosure of information to unauthorized people, resources, and processes?.
    6·1 answer
  • in which sourcing category would an item typically be classified, if it is considered to be low value, low risk, and there are l
    12·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!