Question

Which of the following statements is false? Group of answer choices A) ​Being credible helps build a brand's trustworthiness. ​B) Providing an audience with helpful information is one definition of being resourceful. ​C) Putting a human face to a brand is one way to develop authenticity and build trust. ​D) Steering the conversation and message is one example of a company being participatory in social media. ​E) Successful permission marketing is about giving the audience something of value.

Answer 1

Answer:

D) Steering the conversation and message is one example of a company being participatory in social media.

Explanation:

Option A is true, because credibility helps in building trustworthiness of any brand. People trust them and are inspired by their belief.

Option B is true, because being resourceful means having the insights of the subject and having a proper knowledge of the topic. Sharing the correct information of anything to others is being resourceful.

Option C is true, because human generally have the perception that when a human face is used in a brand it can be trusted, because people usually relate to them.

Option E is true, because Marketing is considered to be successful when the brand offers something of value to the audience. The audience derive a fruitful conclusion from the marketing campaign.

Thus the false statement is

D) Steering the conversation and message is one example of a company being participatory in social media.