<span>Media professionals and librarians are important professions in society, but their roles are changing because of social media. For example, social media allows everyone to self publish, so media professionals must work to differentiate the work they do. Similarly, librarians must change their approach to curated content to keep pace with the changes technology brings.</span>
Media impact learning by showing or depicting societal norms. A simple handshake is an acceptable norm in society which signifies an acknowledgement. This shaking is a non-verbal agreement of trust and confidence by which two people show their gestures of feeling at ease or comfortable with the current situation. Media is powerful tool in influencing the minds of many and in molding some of the basic characters that are widely accepted or denied in society. They play an important role in the exact development and information dissemination that people need especially in trying times.
