Answer: hierarchy of effects
Explanation:
The Hierarchy of Effects model which was created by Robert J Lavidge and Gary A Steiner in 1961 posits that advertisers should design adverts in such a way that the intended individuals go through 6 stages being;
a) Awareness - customer should be aware of the brand
b) Knowledge - ensure that positive knowledge about the brand is widespread
c) Liking - Prop up the emotional benefits of the brand to make people like it
d) Preference - Ensure that the points that make your brand different from other similar brands are well communicated so that the individual builds a preference
e) Conviction - the doubt in the individuals' mind must be removed here.
f) Purchase - most crucial stage. Here the product needs to be sold in a hassle free way to the consumer.
Answer:
$541 Unfavorable
Explanation:
Flexible budget for food and supplies = Fixed expenses + (Actual activity * Variable cost per tenant day)
Flexible budget for food and supplies = $1,600 + (3,740 * $14.10)
Flexible budget for food and supplies = $1,600 + $52,734
Flexible budget for food and supplies = $54,334
Spending variance = Actual results - Flexible budget
Spending variance = $54,875 - $54,334
Spending variance = $541 Unfavorable
Answer:
Normal good
Explanation:
Income effect Is change in quantity demanded when the consumers purchasing power change as a result of a change in real income.
Substitution effect is when quantity demanded falls as a result of rise in price of a good which leads consumers to purchase cheaper alternatives.
A normal good is a good whose demand increases as income increases.
If the price of a normal good falls, the real purchasing power of the consumer increases and the consumer buys more of the good. Also, the consumer substituites from more expensive alternative goods to the more cheap normal good. The income and substitution effect both move in the same direction.
Incomplete question. The remaining part reads;
<u>Identify the sales promotion technique based on the given scenario.</u>
Answer:
<u>Loyalty Points to Customers.</u>
Explanation:
An important sales promotion technique that fits well into this technique is the sales promotion technique. This technique involves providing some incentives that motivate your aggrieved customers to reconsider coming back to you.
For example, Tara could offer her customers loyalty points which they can redeem as discounts for every pair of the new style of lightweight running shoe. By so doing, she may be able to regain the trust of her customers.
