(20 points, 4 points per question) Score Part 2: Study the transcript of this radio advertisement and then answer the questions
below. MOM: (loud, stern voice, calling upstairs) Shannon, get down here right now! SHANNON: What is it, mom? MOM: I hear you’re planning on sneaking out tonight to go to the Midnight Madness Sale at Lakeview Mall. Is that true? SHANNON (sweet, friendly voice): Definitely, mom! MOM: What on earth do you mean, “definitely, mom”? SHANNON: Well, everybody’s going! MOM: Oh, is that right? And if everybody jumped into a lake…. SHANNON: But mom, it’s the biggest event of the year! Up to 70 percent off department store prices on all of my favorite designer brands! MOM: I’m sorry, what was that? SHANNON: Up to 70 percent off, mom! Not to mention free giveaways for the first 100 shoppers! All starting at midnight. MOM: Shannon, I’m very disappointed in you. SHANNON: But mom! MOM: Did it ever occur to you that I might want to join you? I may be your mother, but I still want to look great—especially at a fraction of the cost! SHANNON: I’m sorry, mom. MOM (whispers): That’s okay; we’ll sneak out tonight. Just don’t tell your sister. ANNOUNCER: The secret is out! So sneak away on July 7th for Midnight Madness at Lakeview Mall in Riverside. Look great. Pay less. 1. What product or service is being advertised? 2. What advertising techniques are being used? 3. Who appears to be the target audience of this advertisement? 4. What is being promised in the ad? 5. What does the ad want listeners to believe and feel?
