Question

Primary data collection for a gaming software company could include the following methods except: Group of answer choices A SurveyMonkey survey sent out to the company's existing customers A gaming software report from Gartner Group, a market research firm Select 8-10 customers and get them to try a new product and ask them what they think of the product Talk to customers who comes into your store to return their purchases'

Answer 1

Answer:

A gaming software report from Gartner Group, a market research firm

Explanation:

Primary data collection is when data is collected through first hand research.

Primary data collection methods include

1. Surveys : this can take the form of questionnaires (including online questionnaires e.g. survey monkey
2. Interviews : this includes focus group interviews and interviewing customers

Advantages of primary data collection

1. Directly addresses the reason for data collection
2. Provides unique insight that might be unavailable elsewhere

Disadvantages of primary data collection

1. It can be expensive
2. it can be time consuming compared to other methods

Secondary data collection is collecting data that has already been collected in the past e.g. A gaming software report from Gartner Group, a market research firm