Answer:
The CEO concluded that the youth market segment was not being served and for that reason he decided to fill that niche in the business by creating a business plan that took it into account.
Explanation:
A market niche is a marketing term used to refer to a portion of a market segment in which individuals possess homogeneous characteristics and needs, and the latter are not entirely covered by the general market offer.
The market niche is based on recognizing in the segmentation a new business opportunity arising from unsatisfied needs and then being economically exploited by a company, but it may also be because there are not enough companies to supply that need. As for a niche market we must understand certain basic things to be able to have a fruitful activity, one of those is that this must be broad enough to derive a business from it and another aspect to consider is that we must know if there is something competition, the latter is not necessarily something negative since we will know that there is already a public and therefore a demand.
Answer:
No, the investment is not increased in any accounting method so it must not be increased.
Explanation:
The reason is that in the cost method, the investment remains the same because the return is treated as income.
In the held for trading, the return received is treated as decrease in the investment because the dividend received decreases the fair value of the investment. Similarly in the equity method the dividend received is treated as cash withdrawal or we can say that dividend received decreases the fair value of the investment.
Answer:
Break-even point (dollars)= $15,500,000
Explanation:
Giving the following information:
The sales mix is 65% for Sporting Goods and 35% for Sports Gear. Marigold incurs $5735000 in fixed costs.
The contribution margin ratio for Sporting Goods is 30%, while for Sports Gear it is 50%
<u>To calculate the break-even point in dollars, we need to use the following formula:</u>
Break-even point (dollars)= Total fixed costs / Weighted average contribution margin ratio
Break-even point (dollars)= 5,735,000 / (0.3*0.65 + 0.5*0.35)
Break-even point (dollars)= $15,500,000
Push strategy would work best for Outdoor Living.
Option E
<u>Explanation:
</u>
A pushing-marketing strategy, also known as a push advertising approach, is a technique by which a business tries to push its products to customers. In either a push marketing strategy it's meant for customers to continue at the time of purchase by using different active commercialization strategies to "drive" their goods.
It is beneficial for manufacturers who try to build a distribution channel and seek help from retailers in the marketing of goods. It provides access to goods, demand for products and consumer awareness of a commodity.
Demands can be forecast and consistent because the producer will generate and drive consumer products as much or as little.
Cost reductions can be accomplished if the commodity can be manufactured on a cost because of high demand.
