Question

Outdoor Living is a manufacturer of patio dining sets and outdoor furniture. Typically, customers purchase the company's products as the summer season begins and as such, do not want to wait for the product to be manufactured. Which supply chain strategy would work best for Outdoor Living?
A) a forecast strategy
B) demand strategy
C) supply strategy
D) pull strategy
E) push strategy

Answer 1

Push strategy  would work best for Outdoor Living.

Option E

Explanation:

A pushing-marketing strategy, also known as a push advertising approach, is a technique by which a business tries to push its products to customers. In either a push marketing strategy it's meant for customers to continue at the time of purchase by using different active commercialization strategies to "drive" their goods.

It is beneficial for manufacturers who try to build a distribution channel and seek help from retailers in the marketing of goods. It provides access to goods, demand for products and consumer awareness of a commodity.

Demands can be forecast and consistent because the producer will generate and drive consumer products as much or as little.

Cost reductions can be accomplished if the commodity can be manufactured on a cost because of high demand.