<span>The first step in the market research process is to define the objectives and research needs. Nike's primary objective in conducting this research was that Nike wanted to understand its female customers.
The objectives that Nike set for their company was to understand better the women that buy their products. Thus, they conducted a research in order to do so, so as to see what drives their female customers to buy their shoes and other equipment and then tailor their products to their needs even more.
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Answer:
d) association a consumer places in a brand with an organization.
Explanation:
Brand equity referes to the commercial value of a brand that a costomer perceives from the brand name. it is the value associated with the brand and not its product or services.
Consumers are required to apply their skill or analytical or creative thinking to try to win a prize in contests.
Analytical or creative thinking:
While creative thinking is occasionally referred to as "lateral" thinking, analytical thinking is also known as logical thinking. Others go further to highlight the idea by comparing it to whether thinking is more left-brain (analytical) or right-brain (creative).
Converging on facts, data, knowledge, judgment, experience, and wisdom in quest of the best answer is known as analytical thinking. Diverging one's thinking to consider a wide range of possibilities is the act of being creative.
It's common for people to identify themselves as either analytical or creative thinkers, and to some extent, this is true because most people tend to lean more toward one or the other. But skills are frequently less natural than people believe.
Learn more about Analytical or creative thinking here:
brainly.com/question/27276969
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Answer: d). Search costs; quality; trust
Explanation:
A strong brand can be an exceptionally powerful resource for competitive advantage by lowering search cost, proxying quality and inspiring trust. Lower search cost and high quality will provide a competitive advantage to the firm over other brands offering similar product. Inspiring trust of the consumers on the brand will enable them to get a large consumer base. If the customers have faith or trust in our brand then they will not buy other brands even if they sell at a lower price.
Thus, the correct option is d, Search costs; quality; trust
