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It mean poor, not good, bad.
Answer:
Qualitative research
Explanation:
Qualitative research is a type of research method that involves the collection and evaluation of qualitative data, which are non-numerical. This type of research is naturalistic, which involves having a real standing of things the way they are naturally, in order to have a deep understanding.
Using of open ended questions would make consumers choose their own words, and enable the manufacturer to understand the consumers first impression better.
