Marketing of a boat cleaning company needs to account for targeting a segment of population that owns boats.
Explanation:
Here, in simple terms, the marketing strategy is missing the people it was supposed to target for their marketing.
The company working in the niche has to target boat owners specifically, which the marketing fails to do.
<u>Segmentation is an activity in which a wide net of marketing population is marketed to and then the clients are filtered out.</u> This is not a very effective method but it was essentially trying to <u>find which people look out for the service the company provides.</u>
Answer: Debit Accounts receivable for $600.
Explanation:
The customer had not been billed so that means that they still owe the company. This would make them an accounts receivable so the adjusting entry will have to debit the Accounts Receivable account for $600 to show that it is increasing.
This amount will be credited to the Accrued revenue account to show that the cash has not yet been received.
Answer:
E) Trademark Dilution Act
Explanation:
The Trademark Dilution Act was passed by Congress in 1995 and it's sole purpose is to protect famous trademarks from similar imitations or copycats.
Long before this law was passed, famous trademarks like Coke had to sue imitators that tried to use similar names to market "alternative" products. For example, in 1920 Coca Cola (owner of Coke) sued Koke for trademark infringement and won.
The Trademark Dilution Act prohibits using trademarks and logos that are similar to famous trademarks because it dilutes their reputation and goodwill.
Answer:
Debit Advertising expense $916.67
Credit Prepaid Advertising $916.67
Being entries to recognize advertising expense incurred for 5 months.
Explanation:
When an amount is paid in advance, the entries posted are
Debit Prepaid Advertising
Credit Cash account (with the amount prepaid)
As the expense is incurred, entries required would be
Debit Advertising expense
Credit Prepaid Advertising (with the amount incurred)
Expense incurred in 5 months
= 5/6 × $1100
= $916.67
Hence the entries required will be
Debit Advertising expense $916.67
Credit Prepaid Advertising $916.67
Being entries to recognize advertising expense incurred for 5 months.
Answer:
Equity increases by $20,000 an SMA by $10,000
Explanation:
While equity is defined as the remaining value of an owner's interest in a business , the simple moving average is defined as the average of a selected range of prices , usually the closing prices by the number of periods in that range.
For every $1 increase in market value , the SMA increase by $0.5 and the equity by $1
<u>Workings</u>
1000 shares at $30 = $30,000
Market value = 1000* $50 = $50,000
Equity increase - 50,000-30,000 = 20,000
SMA = 20,000 *0.5 = 10,000
