<span>Initial
step in the strategic marketing process is to begin planning by conducting a (SWOT)
analysis. SWOT analysis, also called SWOT matrix, means the Strengths, Weaknesses,
Opportunities, and Threats that summarizes the evaluation of elements for a
project or business.</span>
Marketing benefits the organization, its stakeholders, and society at large by <u>creating, communicating, delivering, and exchanging</u> offerings that have value for customers.
<h3>What is marketing?</h3>
Marketing is a process filled with many activities to ensure customer value and organizational profitability.
Marketing involves the following marketing mix:
- Product
- Price
- Place
- Promotion.
Marketing does not start with advertising or creating awareness of a product or service in the mind of customers. It begins with product design, production, and delivery, and ends with customer service.
Thus, marketing creates, communicates, delivers, and exchanges offerings to benefit the customers, the organization, and other stakeholders.
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Answer:
Explanation:
In response to the price rise from $50 to $60, the quantity demanded of product X drops from 400 to 300 units. We know that price elasticity of demand is a measure of the responsiveness of changes in demand as a result of a price change. Thus,
% change in price = 
= 
= 0.1818
% Change in Quantity demanded
=
= 
= -0.2857
Thus,
Price elasticity of demand = 
= 
= -1.5715
Therefore, the price elasticity of demand = -1.5715
The answer is B, Primary target market.
