Answer: D) gain the attention of the consumer.
Explanation:
The first and foremost thing is marketing is to gain the attention of the consumer. This is why Adverts usually start with something eye catching and then move on to explain the product.
All other steps in the marketing process including development of brand awareness cannot be implemented if the consumer's attention is not gained.
The first and foremost goal of marketing in simple terms therefore is to first grab their curiosity then gain their attention.
Answer:
An information search.
What is information search?
is a stage in the Consumer Decision Process during which a consumer searches for internal or external information.
Due to changes in production, Hanson steel gave each employee 75 percent of the cost savings. Hanson steel uses a <u>gainsharing </u>compensation plan.
A compensation plan refers to the practices, methods, and intentional approach that's used by an organization in maintaining financial interests and developing, retaining, attracting, and rewarding employees in an industry.
It should be noted that the gainsharing compensation plan refers to a compensation plan that is used to increase profitability as employees share in the company's gain. Since the workers share 75% of the cost savings, this is a gain-sharing compensation plan.
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Answer:
<u>Sales Quotas</u>
Explanation:
Sales quotas specify the quantum of sales standards in terms of monetary value of sales that must be effected by salespersons and the segregation of sales among different products of a company.
Such quotas help in creating an incentive system i.e performance above standards which would be rewarded, and thus serve as a motivation for sales force.
Such a mechanism also helps in comparing and analyzing the sales trends of the past, the standards set and how effectively the standards have been met.
This helps in ascertaining and evaluating productivity of a sales team and defines efficient performance.
Answer:
9.1%
Explanation:
With regards to the above, margin is computed as;
Margin = (Net operating income ÷ Sales) × 100
Given that:
Net operating income = $2,597,140
Sales = $28,540,000
Margin = ($2,597,140 ÷ $28,540,000) × 100
Margin = 9.1%