The correct answer to this open question is the following.
Describe three different expenses associated with restaurants. Choose one of these expenses, and discuss how a manager could handle this expense.
1.- The food that is going to be cooked and served.
This is the meat, fish, pasta, vegetables, condiments, and everything necessary to cook the food.
2.- The salaries of the employees.
This is the money the restaurant has to pay to its employees such as the chef, the cook, the waiters, and so on.
3.- Marketing and other promotions.
The money allocated to invest in marketing promotions and other promotions to attract new customers to the restaurant.
I am going to choose this last one. I would invite the manager of the restaurant to consider the following.
The manager should not invest in general marketing campaigns. He has to focus on segmentation. What is his segment. Who its clients are. Where they live. The manager should focus on target the necessities of that specific segment and offer valued promotions.
