Answer:
a.
Explanation:
Every customer matters, not only should a company focus on her seemingly high-value customers but also on their seemingly low-value customers.
Hence to ensure the retention of their customers and not lose them to competitors, the company should use the customers' data record to provide special retention offers for them to continue as customers.
Every dollar counts, and no customer can be said to remain forever or leave soon, therefore each of these customers should be treated equally to maximize profit for the company both now and in the long run.
Answer
The answer and procedures of the exercise are attached in the following archives.
Explanation
You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.
Answer:
Explanation:
The journal entry is shown below:
Warranty expense A/c Dr $25,500
To Estimated warranty liability $25,500
(Being the estimated warranty provision is recorded)
The computation is shown below:
= Merchandise sale value × given percentage
= $850,000 × 3%
= $25,500
Simply we debited the warranty expense and credited the estimated warranty liability so that the correct posting can be done.
Publicity is more credible because it is less biased :)
