Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
To better show and explain a image, idea, and or organization for a business.
It is basically to help build a postitive image for your business you are running or trying to create
Hope this helps
8 lol just saying just saying I think it’s right
The answer is infrastructure.
A country’s infrastructure is the basic physical and organizational structures and facitlities that it needs to operate. Roads are a key part of any country’s infrastructure.
