Question

Dora’s company manufactures chocolate. They started off with manufacturing all kinds of chocolate, and now they want to expand into manufacturing soda drinks called Dora Drinks. The marketing strategy that Dora’s company wants to venture into is

Answer 1

Dora's company is entering into the Product Expansion of the marketing strategy.

This product expansion could be the introduction of new product in an existing market or the introduction of existing product in the new market.

So because Dora's company is going to introduce beverages in the same market, they are doing the product expansion.

They are currently selling chocolates and now they want to manufacture beverages as well. It means they are expanding their product line in the same market. This strategy is the Product Expansion strategy of marketing.