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Olin [163]
3 years ago
13

Dora’s company manufactures chocolate. They started off with manufacturing all kinds of chocolate, and now they want to expand i

nto manufacturing soda drinks called Dora Drinks. The marketing strategy that Dora’s company wants to venture into is
Business
1 answer:
Cloud [144]3 years ago
3 0

Dora's company is entering into the Product Expansion of the marketing strategy.

This product expansion could be the introduction of new product in an existing market or the introduction of existing product in the new market.

So because Dora's company is going to introduce beverages in the same market, they are doing the product expansion.

They are currently selling chocolates and now they want to manufacture beverages as well. It means they are expanding their product line in the same market. This strategy is the Product Expansion strategy of marketing.

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Susie buys two goods: rounds of golf and massages.Suppose that the price of a round of golf is $20 and the price of a massage is
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Answer:

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Let's check the utility that Susie gets from consuming these products.

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How will knowing an organization’s culture help employees? By knowing an organization’s culture, employees will have an understa
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You forgot to include the options for this question. However, we can answer the following.

This scenario best illustrates forward integration.

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