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Olin [163]
3 years ago
13

Dora’s company manufactures chocolate. They started off with manufacturing all kinds of chocolate, and now they want to expand i

nto manufacturing soda drinks called Dora Drinks. The marketing strategy that Dora’s company wants to venture into is
Business
1 answer:
Cloud [144]3 years ago
3 0

Dora's company is entering into the Product Expansion of the marketing strategy.

This product expansion could be the introduction of new product in an existing market or the introduction of existing product in the new market.

So because Dora's company is going to introduce beverages in the same market, they are doing the product expansion.

They are currently selling chocolates and now they want to manufacture beverages as well. It means they are expanding their product line in the same market. This strategy is the Product Expansion strategy of marketing.

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Pelicans Ice is a snow cone stand near the local park. To plan for the​ future, Pelicans Ice wants to determine its cost behavio
zlopas [31]

Answer:

Fixed costs= $2,600

Explanation:

Giving the following information:

January ​6,400 ​$5,980

February ​7,000 ​$6,400

March ​4,000 ​$5,000

April ​6,900 ​$6,330

May ​9,000 ​$8,000

June ​7,250 ​$6,575

<u>To calculate the fixed costs under the high-low method, we need to use the following formulas:</u>

Variable cost per unit= (Highest activity cost - Lowest activity cost)/ (Highest activity units - Lowest activity units)

Variable cost per unit= (8,000 - 5,000) / (9,000 - 4,000)

Variable cost per unit= $0.6 per unit

Fixed costs= Highest activity cost - (Variable cost per unit * HAU)

Fixed costs= 8,000 - (0.6*9,000)

Fixed costs= $2,600

Fixed costs= LAC - (Variable cost per unit* LAU)

Fixed costs= 5,000 - (0.6*4,000)

Fixed costs= $2,600

4 0
3 years ago
price discrimination will occur when a firm can segment its existing and potential customers into different groups based on:
lana [24]

Customers whose demand has a higher degree of price elasticity will pay less.

<h3>How Does Price Discrimination Occur and types of Price Discrimination?</h3>

Price discrimination is a marketing tactic where sellers charge clients various prices for the same good or service depending on what they believe will win the customer over. A merchant that practices pure price discrimination will impose the highest price possible on each customer. The more typical types of price discrimination involve the vendor classifying clients into groups according to particular characteristics and charging each group a different price.

There are three types of price discrimination:

First-Degree Price Discrimination:  when a company charges the highest price per unit of consumption.

Second-Degree Price Discrimination: when a business offers discounts for large orders or imposes various prices on customers depending on how much they eat.

Third-Degree Price Discrimination: when a business charges varied prices to various customer segments.

To know more about Price Discrimination visit:

brainly.com/question/17272240

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8 0
1 year ago
How we identify it’s a business?
Alekssandra [29.7K]

Answer:

when it involves two or more buyers buyers and sellers

3 0
3 years ago
Read 2 more answers
Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase invo
Ann [662]

Brand loyal decision is a type of nominal decision that is characterized by a fairly high degree of product involvement by a customer, but a low degree of purchase involvement.

<h3>What is Brand loyal decision?</h3>

A brand loyal decision can be defined as a type of nominal decision which involves a customer having a fairly high degree of involvement in the products offered by a producer (business organization) but a low level of involvement in its purchase.

This ultimately implies that, a brand loyal decision is characterized by a fairly high degree of product involvement with subsequent low degree of purchase involvement.

Read more on decision-making process here: brainly.com/question/1249089

3 0
2 years ago
Analyse why the social benefit of education exceed the private benefit
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Answer:

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Explanation:

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