Question

Imagine that you have invented a new snack food product and would like to market it to college students. What are some of the advertising messages you would create to entice consumers to purchase the product? What elements of existing student culture would you show and/or promise? How might your product change college culture moving forward? Briefly describe your product: Briefly describe the advertising you'd use to show the product's benefits: How does your advertising show current student culture? How might your product change college culture?

Answer 1

Explanation:

An advertising message to be attractive and generate the desired effect, it must reach its potential audience through communication aligned with the interests and desires of the potential audience.

Firstly, as the potential audience is students, it would be ideal to use an advertising communication channel such as social media, where there is a large presence of young people.

It is ideal that advertising involves elements of student culture to generate identification, desire and proximity to the potential audience, so a good choice would be to develop a campaign that involves the product with sports for example, the snack company could be more involved with the culture students, such as sponsoring a college football team and advertising their brand at games, or distributing free snacks at college events.