Answer: database
Explanation: By tracking the habits of the 100 million customers who visit it stores each week and by responding with products and services directed toward those customers' needs based on the information collected, Walmart is engaged in database marketing.
A database is simply a collection of (usually) organised information in a regular structure, usually but not necessarily in a machine-readable format accessible by a computer. The details of customers both previous and potential, contained in a database can be used in direct marketing to generate personalized communications for promoting a product or service for marketing purposes. As such, the practice leverages customer data to deliver more personalized, relevant and effective marketing messages to customers making marketing communications more targeted, efficient, personalized, and an opportunity to improve customer service and experience.
Answer:
Smart display campaign
Explanation:
This is an automated program that is highly effective in locating old and new customers , create a capturing advertisement on its own and also provide the right bids.
In other words , it automates the process of bidding ,targeting and creating advert.
Even though the initial set up can be costly , but it reduces the effort of advertisers to the minimum as the whole process is programmed to self controlling.
As such , it is recommended for Sierra's business.
Answer:
A) a liability.
Explanation:
Probably, the strong culture held by the Young Woman's Club of Williams (YWCW) will be perceived to have a very low tolerance for diversity by the newcomers. It will also prevent the organization from growing in number. That doesn't mean that it will lose affiliates, but the total number of affiliates will not grow according to the growth in Williams's total population.
Since its strong culture will prevent the YWCW from growing and adapting to community changes, it should be considered a liability.
