Question

In its ads, Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex, a competing brand. This is: 1. reminder advertising. 2. comparative advertising. 3. primary advertising. 4. selective advertising. 5. institutional advertising.

Answer 1

Answer: I would say 2. Comparative advertising

Explanation: In terms of comparing Clorox is saying, “yeah we disinfect better than windex over there.”