Answer:
Prospecting.
Explanation:
This is known to be the first step that is been taken in a bid to get potential customers in a marketing process. Its made by of these marketers is firstly to qualify a recipient as a prospect and is other cases, someone who may have a need for your business products or services, or not. Its goal of is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential customer to current customer.
Answer:
The answer is vertical integration.
Explanation:
A Vertical Integration is an expansion strategy, in which a company acquiring various entities engaged in different stages of the value chain. The value chain is the series of processes in a manufacturing system that adds value to an end product. It typically consists a sequence of alterations that are applied during the value chain until one or more raw materials are converted into a finished product.
Vertical integration takes place when a company takes over control of different production or distribution stages of the value chain process until a product or a service is created.
Answer:
Equilibrium price and quantity will fall
Explanation:
An announcement that chocolate causes cancer is a negative news for Godiva chocolate. As such, demand for the item will fall as consumers reduce their consumption of the item. This will push down equilibrium quantity.
Given the fall in quantity demanded, equilibrium price will consequently fall as producers will reduce price in an attempt to stabilize demand for the item.