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Rina8888 [55]
2 years ago
15

General Motors (GM) is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission McCann

Erickson to develop an integrated marketing communications (IMC) campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. In this scenario, GM is considered the
Business
1 answer:
nekit [7.7K]2 years ago
6 0

Answer: the marketer

Explanation:

Based on the scenario given in the question, we can say that General Motors is a marketer.

A marketer is simply refered to as someone or a company that's responsible for researching a particular market and the analysing such market before the creation and exchanging of products.

In this case, we are informed that GM commission McCann Erickson to develop an integrated marketing communications (IMC) campaign using several media in order to reinvent the Cadillac brand, this shows that they're playing the role of a marketer.

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3 years ago
Keys Printing plans to issue a $1,000 par value, 20-year noncallable bond with a 7.00% annual coupon, paid semiannually. The com
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Answer:

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Explanation:

For tax rate = 40%

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Correct answer is option b) -0.35%

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3 years ago
James Company began the month of October with inventory of $32,000. The following inventory transactions occurred during the mon
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The answer and procedures of the exercise are attached in the following archives.

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What do you do if your lender rejects your loan application
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