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Rina8888 [55]
3 years ago
15

General Motors (GM) is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission McCann

Erickson to develop an integrated marketing communications (IMC) campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. In this scenario, GM is considered the
Business
1 answer:
nekit [7.7K]3 years ago
6 0

Answer: the marketer

Explanation:

Based on the scenario given in the question, we can say that General Motors is a marketer.

A marketer is simply refered to as someone or a company that's responsible for researching a particular market and the analysing such market before the creation and exchanging of products.

In this case, we are informed that GM commission McCann Erickson to develop an integrated marketing communications (IMC) campaign using several media in order to reinvent the Cadillac brand, this shows that they're playing the role of a marketer.

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Residual income is ____________.A. the difference between the net income the analyst expects the firm to generate and the requir
BARSIC [14]

Answer:

A. The difference between the net income the analyst expects the firm to generate and the required earnings of the firm.

Explanation:

Residual income measures an organisation's internal corporate performance by looking at the difference between the income geneated by the firm and the required minimum returns. It can be described as the excess of generated income over required earnings for the firm.

For personal Income, residual income represents the income an individual has left after deducting all personal expenses and all debts.

Based on the question, therefore, residual income will be the excess amount after a company's analysts' deduct the required earnings of the company from what the company generates.  

3 0
3 years ago
Rogers Radiators has net income of $48,200, sales of $947,100, a capital intensity ratio of .87, and an equity multiplier of 1.5
Assoli18 [71]

Answer:

ROE= 6%

Explanation:

Return on equity is the measure of a business profitability as related the owner's equity. It shows how well a company is making profits on shareholder funds.

Return on investment (ROE)= Profit Margin * Capital intensity ratio * Equity multiplier

To calculate the profit margin

Profit margin= Net income/Gross Income

Profit margin= 42,800/947,100

Profit margin= 0.045

Substitute in formula for ROE

ROE= 0.045* 0.87* 1.53

ROE= 0.06= 6%

5 0
3 years ago
Which of the following cost-saving actions can potentially result in a company gaining a sustainable cost advantage over rivals
saul85 [17]

Answer:

Cost-saving actions:

3. Actions to use only refurbished production equipment, actions to keeps supervisory costs to a bare minimum, and never spending any money on corporate social responsibility and citizenship

Explanation:

Competitive rivals will not glean the information about the use of production equipment, supervisory costs, and corporate social responsibility and citizenship from the Financial and Competitive Intelligence Reports.  So, using refurbished production equipment will reduce costs provided the quality is not adversely affected.  Supervisory costs can be minimized with target costing, and the amount on corporate social responsibility and citizenship is a management discretionary cost that can be eliminated, depending on prevail circumstances.

4 0
3 years ago
Draft an email to be sent to all of your colleagues announcing the transition to a formal on-boarding process for all new employ
Misha Larkins [42]

There will be a formal on-boarding process for all new employee so as to learn the  structure and culture of the organization for a standardized process.

<h3>Why is the onboarding process  is necessary for new employees?</h3>

"Onboarding  processes is required in an organization so as to help the new employee to be able to be fully integrated into the organization.

This will help to prevent or get rid of complaints of the customer about employee not knowing the culture and way of doing things in the organization.

learn more about Onboarding at brainly.com/question/24448358

#SPJ1

6 0
2 years ago
Tom and his family have developed a successful business selling fertilizer to other farmers in his area, consisting of rich, org
VMariaS [17]

Abc's efforts are an example of<u> "threats of substitute products or services" </u>in porter's model for industry analysis.


Porter’s threat of substitutes definition is the accessibility of an item that the purchaser can buy rather than the industry’s item. A substitute item is an item from another industry that offers comparative advantages to the shopper as the item created by the organizations inside the business. As indicated by Porter's 5 forces, threat of substitutes shapes the focused structure of an industry.

6 0
3 years ago
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