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Rina8888 [55]
3 years ago
15

General Motors (GM) is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission McCann

Erickson to develop an integrated marketing communications (IMC) campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. In this scenario, GM is considered the
Business
1 answer:
nekit [7.7K]3 years ago
6 0

Answer: the marketer

Explanation:

Based on the scenario given in the question, we can say that General Motors is a marketer.

A marketer is simply refered to as someone or a company that's responsible for researching a particular market and the analysing such market before the creation and exchanging of products.

In this case, we are informed that GM commission McCann Erickson to develop an integrated marketing communications (IMC) campaign using several media in order to reinvent the Cadillac brand, this shows that they're playing the role of a marketer.

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What type of stores rely on their large size and very deep selection to try to dominate the market?
andrew-mc [135]
Power retailers are the stores that rely on their large size and very deep selection to try to dominate the market. 
Specialty stores are small, so you can eliminate that option immediately. Department stores are usually found within another store, so that's not correct too. Discounters don't have a very deep selection, they usually sell a lot of various things. Anchor stores are found within malls, so that's incorrect too. 
8 0
3 years ago
Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when give
kirill115 [55]

Answer:

brand loyalty

Explanation:

Brand loyalty: The term "brand loyalty" is determined as the propensity of specific consumers to "continuously purchase" a particular brand's products over some other brand's products. However, a specific consumer's behavioral patterns are responsible for demonstrating that he or she will continue to purchase products from the same company that has been fostered a "trusting relationship".

In the question above, the given statement represents brand loyalty.

5 0
3 years ago
1.Economics is the study of ____________________ and _________________________.2.What is opportunity cost
jolli1 [7]

Answer: See explanation

Explanation:

Economics is the study of human behavior and also how resources are allocated in the society. Economics studies the reason for the behavior in the individuals, firms or government when certain situations happen in the economy.

Opportunity cost is refered to as n alternative cost that's, the cos if what we forgo when we make an alternative decision. For example, if I purchase a book for $20, the opportunity cost is something else that I could have used the $20 for.

4 0
3 years ago
Taussig Corp.'s bonds currently sell for $1,150. They have a 6.35% annual coupon rate and a 20-year maturity, but they can be ca
mojhsa [17]

Answer:

4.20%

Explanation:

In this question, we use the Rate formula which is shown in the spreadsheet.  

The NPER represents the time period.  

Given that,  

Present value = $1,150

Future value = $1,067.50

Assuming Par value  = $1,000

PMT = 1,000 × 6.35% = $63.50

NPER = 5 years

The formula is shown below:  

= Rate(NPER;PMT;-PV;FV;type)  

The present value come in negative  

So, after solving this, the rate of return is 4.20%

7 0
3 years ago
3. Categories of expenditures Edison and Hilary Girard live in Swarthmore, PA. Hilary's father, Kevin, lives in Sweden. For each
Ksivusya [100]

Answer:

Explanation:

1. Hilary's father in Sweden orders a bottle of Vermont maple syrup from the producer's website: included in U.S exports (X) account because it produced in the U.S soil.

2. Hilary gets a new video camera made in the United States: included in Consumption (C) account.

3. Edison's employer upgrades all of its computer systems using U.S.-made parts: included in the Investment (I) account because it is capital expenditure.

4.The state of Pennsylvania repaves highway PA 320, which goes through the center of Swarthmore: included in government purchases (G) account because Pennsylvania repaves are paid by the state of Pennsylvania.

5 .Edison buys a sweater made in Guatemala: included in Imports (M) account because it is consumed in U.S soil but not produced there.  

 

8 0
3 years ago
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