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Rina8888 [55]
3 years ago
15

General Motors (GM) is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission McCann

Erickson to develop an integrated marketing communications (IMC) campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. In this scenario, GM is considered the
Business
1 answer:
nekit [7.7K]3 years ago
6 0

Answer: the marketer

Explanation:

Based on the scenario given in the question, we can say that General Motors is a marketer.

A marketer is simply refered to as someone or a company that's responsible for researching a particular market and the analysing such market before the creation and exchanging of products.

In this case, we are informed that GM commission McCann Erickson to develop an integrated marketing communications (IMC) campaign using several media in order to reinvent the Cadillac brand, this shows that they're playing the role of a marketer.

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Jenae's study ignored the fact that only some of her coffee choices had caffeine, even though her co-workers preferred caffeinat
ch4aika [34]

Answer:

Placebo effect

Explanation:

Placebo effect occurs when an individual starts to show positive response to an inactive substance after being told the substance has powers to cure.

The person's mind subconsciously helps him heal or perform better on the false belief that the substance is effective.

In the given scenario Jeanne labelled decaffeinated coffee as caffeinated coffee. On consumption her co-workers claimed that the extra boost of caffeine helped them focus on their work.

This is a placebo effect.

8 0
3 years ago
_________ are used in place of writing checks. The amount you spend using this card will be deducted from your checking account.
vovangra [49]

Debit cards have replaced check writing in many ways. This is because debit cards, like checks, will take the money directly from your bank account. Unlike credit cards, you must have the money in your account for you to use your debit card. Credit cards allow you to "borrow" money and pay it back later.

7 0
3 years ago
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A year after the equine safety program was conducted in a riding stable, the volunteers remembered that they must always cross-t
Rasek [7]
The answer is a it was successful
8 0
3 years ago
The following per unit cost information is available: direct materials $36, direct labor $24, variable manufacturing overhead $1
oksian1 [2.3K]

Answer:

Mark−up percentage = 18.75%

Explanation:

Total manufacturing cost= Direct material + Direct labor  + Variable overhead + Fixed overhead

= $36 + $24 + $18 + $40

= $118

Hence, the total manufacturing cost is $118.

Total selling cost = Fixed selling cost + Variable selling cost

Total selling cost = $28 + $14

Total selling cost = $42

Hence, the total selling cost is $42

Total cost = Total Manufacturing cost + Total selling cost

Total cost = $118 + $42

Total cost = $160

Mark−up percentage = ROI / Total cost * 100

Mark−up percentage = $30 / $160 * 100

Mark−up percentage = 0.1875 * 100

Mark−up percentage = 18.75%

7 0
3 years ago
Suppose demand is given by q = 80 - 0.5p. what is the price elasticity of demand when p = 40?
Rasek [7]
<span>I believe the answer to this question is: the price elasticity of demand is 60. q = 80 - 0.5(40) is the equation I used. Half of 40 is 20, and 80 minus 20 is 60.</span>
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