Question

The Meduri fruit company is using the brand asset valuator tool from Young & Rubicam. Meduri has surveyed a wide segment of consumers to discover their perspectives of its brand. After all four of the perspective dimensions are plotted on the graph, Meduri discovers that its brand has plenty of unused potential and is an aspiring brand . Which dimensions of the company are being used to arrive at that conclusion?

Answer 1

The correct answer to this open question is the following.

Although there are no options attached, we can comment on the following,

The dimensions of the company that are being used to arrive at that conclusion are the dimension of Marketing and the dimension of Strategy. The other two dimensions, Operations and Finances, are important two but are not really considered in the statement.

So it is positive that the Meduri fruit company is using a form of evaluation to find its place in the market and discover new opportunities that are being missed by some "corporative blindness." The brand asset valuator tool from Young & Rubicam is a recommended tool to find new things about your brand and see future possibilities, opportunities, and challenges. After finding its results, Meduri has to develop a marketing and brand strategy to fulfill those potentials and to reposition the brand in the mind of consumers.