Early personal computer users remember the cumbersome, user-unfriendly "DOS" system. When Apple introduced System 1 and Microsoft introduced Windows, both of which were much easier to use, these new products diffused rapidly because of their relative advantage
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Option A
<u>Explanation:
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A product's dominance and market appeal over similar items. A competitive advantage is usually accomplished by giving better value to customers through either reducing prices or delivering added quality and service that justify higher costs.
That idea is based on consumer brand and product perceptions and does not necessarily reflect the actual characteristics of this product or service. The definition helps companies to consider that customers would choose to use this product or whether a rival would rather remain faithful to the already existing product.
Answer: b. gives the firm a built-in market for new securities.
Explanation:
Rights offering are issued by companies when such companies wants to generate additional capital. This may be necessary when such company wants to meet its financial obligations and therefore need extra capital.
A rights offering gives the firm a built-in market for new securities as the security holder are already aware of the company and just buys additional securities.
Answer: Ambush Marketing
Explanation:
The mask company is engaged in Ambush marketing in the Olympics event.
Ambush marketing is a marketing technique that businesses use to give the public an impression that they are sponsoring an event when they aren't.
Given that <span>In 1981, 16 percent of wives earned more than their husbands.
It is reported that in 2005, about 26% of wives earned more than their husbands.</span>
