Question

Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, a second advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad. (Scenario 4-5) Fritters's second advertisement is an example of _____ advertising.

Answer 1

Answer:

The correct answer is letter "A": subliminal.

Explanation:

Subliminal advertising aims to provide consumers with an idea that is not primarily portrayed in promotion but elicits its meaning in second hand. It is said to pass the message below the normal limits of the audience's perception so people do not conceive it consciously. There is no regulation forbidding subliminal messaging but in some cases, they could be banned.