Question

Without middlemen like Travelocity, Orbitz, and other travel Web sites, a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price. The introduction of middlemen in business models is an example of ________.

Answer 1

Answer: The introduction of middlemen in business models is an example of REINTERMEDIATION.

Explanation: REINTERMEDIATION can be defined as the introduction of an agent acting as a mediator between a producer and the consumer.

An example can be a bakery that sells products directly adding retailer to help in the sale of their products. Which is also the case in the question whereby the travel websites are the intermediary between the airlines and the customers.