Question

A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain and the buying objective is to find a good solution, the buy class situation which is most likely is a __________.
a) new buy
b) straight rebuy
c) conditional rebuy
d) modified rebuy
e) standard buy

Answer 1

Answer:

A) new buy

Explanation:

A new buy situation is basically when you have to purchase a product or service for the first time. Since the company hasn't purchased this product or service before, the buying team will have to define several aspects for the first time and that takes time (e.g. potential vendors, different product qualities, etc.). There is no precedent buying situation, so the entire process must be completed.