Question

You are contemplating adding direct selling activities to your existing bricks-and-mortar retail business to increase sales. You are concerned, however, that the negative aspects of direct selling outweigh the positive. Which of the following is a negative aspect of direct selling that you must mitigate in some way to be successful? a. Customers get personal attention. b. Products are presented at convenient locations for customers. c. Products are presented at convenient times for customers. d. Direct selling is a less expensive form of retailing.

Answer 1

Answer: It may be more expensive and time-consuming than using an intermediary

Explanation:

Direct sales activities could be described as a firm using individuals to sell their product at the location of the customer's. The sales person would take the product to both prospective and already existing customers and tilt a way to sell the product. One of the things to consider in business is how to cut cost of doing business and still being able to deliver. Using direct sales method would actually work but would be expensive engaging those who would carry out the job whom you will place on salaries.