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shtirl [24]
4 years ago
5

A newspaper article announced that Connect Wireless, the sixth-largest wireless carrier in a country, was changing its name to M

-Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example? a) sales promotion b) advertising c) public relations d) personal selling e) direct marketing
Business
1 answer:
Delicious77 [7]4 years ago
3 0

Answer: Public relations

Explanation:

Public relations is the practice of cautiously managing information spread and release between individuals, organizations and the public. Public relations is internally controlled.

Public relations professionals are employed to help shape an organization's image as they help in building the brand, spreading organization's message and also minimizing the effect of negative publicity.

Connect Wireless, changing its name to M-Mobile and also replacing its spokesperson Robert Garmon with Catherine Naylor is an example of public relations.

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How valuable a low-cost leader's cost advantage is depends on A) the aggressiveness with which the low-cost leader pursues conve
Jobisdone [24]

Answer:

The correct answer is  B) whether it is easy or inexpensive for rivals to copy the low-cost leader's methods or otherwise match its low costs.

Explanation:

A cost advantage is where a business is able to produce its output at a lower cost compared to its competitors. It can result due to different factors such as superior technology, more effective processes, and lower resource costs.

The value of a leader's cost advantage depends on how easily the rival businesses can copy its methods to reduce their own costs. If the rival businesses can easily copy these methods, then their own costs shall also reduce and the leader's cost advantage shall cease to exist.

If, however, the methods cannot easily be adopted by other businesses, then the leader's cost advantage remains effective and highly valuable. This corresponds to option B.

7 0
3 years ago
The marginal benefit of an additional beach towel is $12. The marginal cost of producing an additional beach towel is $8. If pro
valkas [14]

Answer:

The correct answer is: D. beach towel production is not allocatively efficient but is productively efficient.

Explanation:

Production costs are the night terror that keeps many business owners awake. These costs seem to have a mind of their own and the only solution is to keep track of them to keep them under control. A successful entrepreneur must find a way to operate his business efficiently and profitably to always be aware of production costs. And for this, it is best to track expenses to see if labor, materials or overhead are exceeding the amounts allocated in a budget at each stage of production.

7 0
3 years ago
You are the operations manager for an airline and you are considering a higher fare level for passengers in aisle seats. how man
hram777 [196]
Recall that margin of error is given by:

M=z_{\alpha/2}\sqrt{ \frac{p(1-p)}{n}}  \\  \\ \Rightarrow\frac{M^2}{\left(z_{\alpha/2}\right)^2}= \frac{p(1-p)}{n} \\  \\ \Rightarrow n= \frac{\left(z_{\alpha/2}\right)^2p(1-p)}{M^2}

Given that <span>you want to be 95​% confident that the sample percentage is within 2.5 percentage points of the true population percentage.

This means that z_{\alpha/2}=1.96 and M = 2.5% = 0.025.

Part A:

When nothing is known about the percentage of persengers who prefer aisle seat, we make use of p = 50% = 0.5.

Thus,

n=\frac{1.96^2\times0.5\times0.5}{(0.025)^2}= \frac{0.9604}{0.000625} =1,537

Therefore, 1,537 </span><span>randomly selected air passengers must be​ surveyed to </span><span>be 95​% confident that the sample percentage is within 2.5 percentage points of the true population percentage.



Part B:

Given that recent surveys surgest that about 38% of all air passengers</span> prefer an aisle seat, thus p = 38% = 0.38

<span>Thus,

n=\frac{1.96^2\times0.38\times0.62}{(0.025)^2}= \frac{0.9051}{0.000625} =1,449

Therefore, 1,449 </span>randomly selected air passengers must be​ surveyed to <span>be 95​% confident that the sample percentage is within 2.5 percentage points of the true population percentage.</span>
6 0
4 years ago
Jacobs Company borrowed $100,000 at 8 percent interest for three months.
ASHA 777 [7]

Answer:

B. $2,000

Explanation:

The principal amount is $100,000

Interest rate is 8% usually per year ( 12 months)

Loan duration, three months:

Annual interest = $100,000.00 x 8%

   =$100,000.00x 0.08

   =$ 8000.00

Interest for 3 months

   =3/12x$8000.00

   =0.25x$8000.00

   =$2000

4 0
3 years ago
Click this link to view O*NET's Education section for Construction Managers. According to O*NET, what is the most
MrMuchimi

Answer:

bachelors degree

Explanation:

just answered this on my test and got correct.

5 0
3 years ago
Read 2 more answers
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