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shtirl [24]
3 years ago
5

A newspaper article announced that Connect Wireless, the sixth-largest wireless carrier in a country, was changing its name to M

-Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example? a) sales promotion b) advertising c) public relations d) personal selling e) direct marketing
Business
1 answer:
Delicious77 [7]3 years ago
3 0

Answer: Public relations

Explanation:

Public relations is the practice of cautiously managing information spread and release between individuals, organizations and the public. Public relations is internally controlled.

Public relations professionals are employed to help shape an organization's image as they help in building the brand, spreading organization's message and also minimizing the effect of negative publicity.

Connect Wireless, changing its name to M-Mobile and also replacing its spokesperson Robert Garmon with Catherine Naylor is an example of public relations.

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Palmona Co. establishes a $200 petty cash fund on January 1. On January 8, the fund shows $38 in cash along with receipts for th
FrozenT [24]

Answer:

Date                    Explanation             Debit       Credit

January 1            Petty Cash               $200

                           Cash                                          $200

Explanation:

Step 1: Journal Entries to Establish the Fund on January 1

Date                    Explanation             Debit       Credit

January 1            Petty Cash               $200

                           Cash                                          $200

Being the establishment of petty cash fund

Step 2: Preparing Journal Entries to reimburse funds on January 8

Date                    Explanation             Debit       Credit

January 8            Postage                   $74

                            Transportation        $29

                            Delivery                   $16

                            Miscellaneous         $43

                           Cash                                          $162

Being the reimbursement of Petty Cash Fund.

Petty Cash is usually a fund established by an organisation to take care of day to day expenses. At the end of a period or at the exhaustion of the fund, an account is given and then the amount spent is reimbursed.

7 0
3 years ago
Diane Fisher of ABC Research determined that her lent's problem was lack of knowledge about customer preferences for features on
Fudgin [204]

Answer:

D

Explanation:

In the above scenario, Diane's decision to gather preference information for the product features is an example of her Determining Research Objectives. Thus option D is the right option.

Cheers

6 0
3 years ago
Read 2 more answers
Using the percentage of net sales method, uncollectible accounts expense for the year is estimated to be $54,000. If the balance
PilotLPTM [1.2K]

Answer:

The correct answer is c) $72,000

Explanation:

(Using the percentage of net sales method)

  • Uncollectible accounts expense for the year is estimated to be $54,000

  • If the balance of the Allowance for Uncollectible Accounts is an $18,000 credit before adjustment.

$54,000 + $18,000= $72,000

The balance after adjustment is $72,000

6 0
3 years ago
When ann taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its own loft outlets that feat
Digiron [165]
It is known as cannibalization 
5 0
3 years ago
A company invested​ $45,000 in Yale Co. stock. The investment represented​ 5% of the voting stock of Yale Co. If the Yale Co. st
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Answer:

the dividend revenue account is credited

Explanation:

As we know that the dividend is the company profit that is divisible and the same is to be issued to the shareholder with respective to the number of shares purchased

In the case when Yale Co. paid the dividend so here the dividend revenue account is credited in the case when the company received the dividend

Hence, the dividend revenue account is credited

3 0
3 years ago
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