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shtirl [24]
4 years ago
5

A newspaper article announced that Connect Wireless, the sixth-largest wireless carrier in a country, was changing its name to M

-Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example? a) sales promotion b) advertising c) public relations d) personal selling e) direct marketing
Business
1 answer:
Delicious77 [7]4 years ago
3 0

Answer: Public relations

Explanation:

Public relations is the practice of cautiously managing information spread and release between individuals, organizations and the public. Public relations is internally controlled.

Public relations professionals are employed to help shape an organization's image as they help in building the brand, spreading organization's message and also minimizing the effect of negative publicity.

Connect Wireless, changing its name to M-Mobile and also replacing its spokesperson Robert Garmon with Catherine Naylor is an example of public relations.

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Daniel, a recent college graduate, is on his way home for the Christmas holidays from his new job. He is caught in a snowstorm a
jok3333 [9.3K]

Answer:

Case summary:

D is a college alum gets trapped in a blizzard on his way home. He was furnished with nourishment and haven by an old couple and he returned home once the climate was clear. D's dad F guaranteed the couple to pay $500 recorded as a hard copy for their assistance and the couple acknowledged. In any case, as D and F had contrasts later, F denied paying that sum.  

Case investigation:  

Thought: Consideration is the advantage or worth got by the gathering for satisfaction of their guarantee. On the off chance that there is no thought, the agreement isn't enforceable. Following are the components of thought:  

  • Lawfully adequate worth: The thought ought to have some an incentive under the lawful arrangements.  
  • Dealt trade: The thought ought to give the chance to deal between the gatherings. It implies one gathering should return something of significant worth to the next gathering for execution of that party.  

For instance, an individual A guarantees B that he would pay $1,000 for driving him to chip away at that day. Here. An is paying $1,000 for B as an arrival for driving him to work (execution).  

A guarantees him to give him a vehicle as he was graduated. It isn't thought since B didn't vow to perform anything. It is only a present for B from A.  

Past Consideration: The guarantees which were made by a gathering for the presentation of activities in past by another gathering are unenforceable. As there is no anticipated trade component, it is no thought.

Right now, old couple gave haven to D. They neither guarantee D to give cover nor bartered that he ought to give them something to return.  

F guaranteed them to pay $500 as a demonstration of thankfulness for their assistance yet it is a present for their assistance in past. In this way, it isn't past thought.  

Consequently, the couple can't hold F at risk for making the installment for giving haven to his child.

8 0
3 years ago
Credit sales are recorded by crediting an accounts receivable.
Anna35 [415]
The answer to the sentence above is false based on the transaction above. Account Receiveable is an asset account which has "debit" as its natural balance. Recording credit sales will increase the account receivable balance and sales balance, thus an increase in account receivable balance occurs on the debit side.
8 0
4 years ago
Morgan is the manager of a local circuit city and has put up signs promoting the store's frequent shopper card program. morgan's
inessss [21]
That would be a programmed decision.
3 0
3 years ago
Merchants Credit Union has decided that tellers must rotate through a new weekend shift on Saturday afternoons because several o
HACTEHA [7]

Answer:

Innovative change

Explanation:

Innovation means change, hopefully a change for better. When a company decides to innovate its processes it means that it is trying to improve existing processes to make them more effective and more productive. In this particular case by starting to work weekend shifts they are trying to offer a better service.

8 0
4 years ago
Compute the payback statistic for Project A if the appropriate cost of capital is 9 percent and the maximum allowable payback pe
-BARSIC- [3]

Answer:

Simple Payback period is 2.52 years.

Discounted Payback period is 2.97 years

Explanation:

Payback period is the number of years that a project takes to recover the project's initial investment.

Simple Payback

Project A                                                                                          

Time:                0            1            2            3             4              5

Cash flow    –$1,500   $550    $630     $620       $400       $200

Payback period = 550/550 + 630/630 + (1500-550-630)/620 = 2.52 years

Payback period = Approximately 2.52 years

In simple term it will take 2.52 years to recover the initial investment.

Discounted payback

Project A                                                                                          

Time:                0            1            2            3             4              5

Cash flow    –$1,500   $550    $630     $620       $400       $200

PV @ 9%      –$1,500   $505    $530     $479       $283        $130

Payback period = 505/505 + 530/530 + (1500-505-530)/479 = 2.97 years

Payback period = Approximately 2.97 years

It will take about 2.97 years to recover the initial investment of $1,500 using discount rate of 9%  

5 0
3 years ago
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