Question

A newspaper article announced that Connect Wireless, the sixth-largest wireless carrier in a country, was changing its name to M-Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example? a) sales promotion b) advertising c) public relations d) personal selling e) direct marketing

Answer 1

Answer: Public relations

Explanation:

Public relations is the practice of cautiously managing information spread and release between individuals, organizations and the public. Public relations is internally controlled.

Public relations professionals are employed to help shape an organization's image as they help in building the brand, spreading organization's message and also minimizing the effect of negative publicity.

Connect Wireless, changing its name to M-Mobile and also replacing its spokesperson Robert Garmon with Catherine Naylor is an example of public relations.