Question

Duane is reviewing two candidates for a potential promotion to sales manager. The first is Kate. Kate has a stellar sales record and has earned high marks from her teammates. However, she has been tardy to work on two occasions the past month. Duane marks her down for this, even though she was never tardy for the entire three-years she has worked at the company, prior to this month. The second candidate is Miguel. Miguel has an average sales record but graduated from the University of Lorton. Duane remembers another employee who graduated from the University of Lorton, and he was a great leader. So Duane provides high marks to Miguel. Analyze this scenario to ascertain which decision-making heuristic/bias Duane is exhibiting toward each candidate. Why is he exhibiting this heuristic/bias? Make sure to explain your choices by applying facts from the scenario.

Answer 1

Answer:

In Kate's case, Horn effect bias is applied

In Miguel's case, Halo effect bias  is applied

Explanation:

As per analysis Duane has implied Horn effect towards first candidate, Kate. Authorities who lodge such persona appraise few alternatives and consider limited information while taking any decision. They are intuitive and impulsive, do not find it important to consult details and may use a few inputs to cognitive process and idea while taking decisions.  In this case, just a few recent occasions of tardy to work are costed more than three years efforts to Kate.

As per scenario of Miguel, Duane is exhibiting Halo effect, despite the fact, that Kate has the high performance rate and has earned high marks from her teammates. Duane is sure implying favoritism over rationalism and cognitive behavior in favor of Miguel. He is ignorance towards the facts highlights that there was no complete thought process in his decision, for him being graduated from Lorton University was the ultimate hail. The affinity bias occurs when hiring manager prefer the candidate with some linkage to like which school they went to. Meanwhile they forgo to undertake the details about a particular candidate.  

Answer 2

From this statement, it can be concluded that:

Kate was affected by the Recency Error bias

And Miguel was affected by the Hallo Effect Error bias

Further explanation

We often judge people based on their first appearance. People who show a good impression when they first meet, we tend to think of good for good. This bias is usually called the halo effect. We also tend to judge people who display bad impressions when we first meet them, as bad people afterward. This bias is called negativity. The tendency to rely on evaluating others on first impressions is biased because the conclusions we make are not based on complete information. The information about someone we get the first time we meet him does not represent the whole person's thoughts and feelings.

In this discussion we will discuss the Recency Error bias and the Hallo Effect Error bias, which will be discussed below:

Recency Error.

This bias occurs when conducting an assessment based solely on recent events (or based on events that have just passed, for example only last month occurred). This error occurs because we tend to only have short memories.

We like to remember more about events that just happened compared to what happened a few months ago (especially if the events are only events that are routine and often occur).

Hallo Effect Error.

This bias occurs when one aspect of a person is used as a basis for evaluating that person as a whole. If one aspect happens to be ugly, then we would say that a person would be entirely ugly. For example, a worker has a bad and disheveled form of writing. From this, we conclude that this person must be disheveled in all matters of work. Although the reality is not the case.

The reverse can also happen: one good aspect of someone can lead us to conclude that that person is good at everything. For example: because one of the workers has an attractive, cool and attractive external appearance, we conclude that the person must be good at working (which is not necessarily the case).

Learn more

Types of bias brainly.com/question/4580787, brainly.com/question/3361757

Details

Class: College

Subject: Social studies

Keyword: Various bias