The type of information the marketing manager needs to monitor to judge the plan's successful implementation and strategic effectiveness are profits, customer relations, sales information, and competitor reactions.
A marketing strategy is one whose objective is to position the company in relation to competitors, through the creation of value that will help attract and retain consumers.
There are several tools that can help shape an organization's marketing strategy, such as:
- The 5 P's of marketing.
- SWOT Analysis.
- CRM.
Therefore, the manager must monitor profits, company-customer relationships, sales, and competitor reaction to judge the success of a marketing plan, which should generate value and market leadership for an organization.
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Answer:
13.86%
Explanation:
Calculation to determine the flotation-adjusted (net) cost of its new common stock
Using this formula
Cost of new common stock(re) = [d1 / stock price (1-flotation cost)] +g
Let plug in the formula
Cost of new common stock(re)= [$1.36 / 33.35 (1 – 0.065)]+0.094
Cost of new common stock(re)= [$1.36 / 33.35 (0.935)]+0.094
Cost of new common stock(re)= [$1.36/31.182)+0.094
Cost of new common stock(re)=0.04361+0.094
Cost of new common stock(re)=0.1376*100
Cost of new common stock(re)=13.76%
Therefore the flotation-adjusted (net) cost of its new common stock will be 13.76%
Answer:
$363,500
Explanation:
Gross profit = Revenue - Cost of Goods Sold.
In the case
Revenue = $578,000.
The Cost of Goods Sold: COGS
Inventory turn over = COGS/ Average turnover
Average turnover = Opening stock + closing stock/2
In this case Opening stock + Closing stock = $110,000
Average turnover = $110,000 /2 =$55,000
Therefore:
3.9 = COGS/$55,000
COGS = $55,000 x 3.9
COGS =$214,500
Gross profit = $578,000 - $214,500
Gross profit = $363,500
