I believe the answer is: Communication is collaborative
Which mean that in order for a communication to be formed, both the giver and receiver of the message should play their own role properly.
The giver of the message had the role to ensure the delivery of the information happen clearly, and the receiver had the role to ensure that he/she provide the necessary attention and cognitive process to receive the message.
Advertisements are usually considered promotions for a certain idea or product usually wanting support or people to buy the project.<span />
I believe the answer is: <span> utilitarianism
</span><span> utilitarianism refers to a principle that view the best decision that can be made would be the one that utilize the full efficiency of the resources.
</span>In the process, <span> utilitarianism society might overlooked things such as moral as long as the benefit outweigh the unethical impact.</span>
Transition from one mood to another, or to show emotion. For example, excitement, happiness, annoyance
You can find the information from this link:
http://discovermagazine.com/2013/dec/22-20-things-you-didnt-know-aboutneanderthals