Question

Shelly’s Gardening Center is deciding when to air their commercials on television. The marketing team feels it would be best to run the ads on weekend mornings anywhere from 9 am to noon. The timeframe the team is recommending is an example of a(n):________
a. first-run syndication.
b. audience share.
c. daypart.
d. avail.

Answer 1

Answer:

c. daypart

Explanation:

Daypart corresponds to a marketing strategy used when you want to reach the target audience of a certain campaign or advertising through the usage data of the medium where the ad is served. As shown in the scenario above, that the marketing team decides to run the ads on weekend mornings, from 9 am to noon, because through data and prior information, the marketing team found that these periods and times are those who would have a greater participation and interaction of the target audience with the television commercial, and thus the objectives and goals of marketing would have the probability of being more widespread and effective.