Question

Question 3 10 points Save Answer Many companies in the computer industry introduce new products and services frequently in an attempt to gain a cost leadership position O True O False​

Answer 1

Answer: False

Explanation:

Cost leadership infers that the company has the lowest costs in the industry and this allows them to charge people less for their products which would increase sales and therefore profitability.

Introducing new products in the computer industry does not project this image because when new products are introduced, they are typically more expensive in a bid to incorporate the cost of new technology which means that they cannot be cost leaders.