Public relations (PR) is the process of maintaining a favorable image and building associated with events, sponsorships and other PR-related activities.
<h3>What is
Public relations?</h3>
The practice of managing and disseminating information from an individual or organization to the public in order to influence their public perception is known as public relations. The distinction between public relations and publicity is that PR is controlled internally, whereas publicity is not controlled and is contributed by third parties.
Public relations professionals create and maintain a positive public image for a business or organization. They generate media, ranging from press releases to social media messages, that shape public opinion of the company or organization and raise brand awareness.
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When firms compete by offering unique product features rather than competing on price, <u>non-price competition</u> occurs; it is when businesses employ tactics to boost sales and market shares without lowering prices.
What is non-price competition?
In non-price competition, a company "seeks to distinguish its product or service from competing items on the basis of features like design and workmanship," according to a marketing strategy. Because it exists between two or more producers who sell goods and services at the same prices but seek to expand their respective market shares by non-price factors like marketing strategies and higher quality, it frequently happens in imperfectly competitive markets.
Types of Non-Price Competition:
Marketing involves a range of approaches (based round the 4Ps), including product differentiation, advertising, promotion and distribution
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Answer:
a. Jason works harder than the other employees
Explanation:
In this scenario, the statement that would strengthen Jason's case would be that he works harder than the other employees. If Jason is able to provide proof of this then that would indicate that effort and work-efficiency is not the reason for Jason not receiving a wage increase. This would mean that the reason is either personal or superficial which are all labor-market discrimination. Therefore, if Jason can prove that he does actually work harder than the other employees it would drastically increase his chances of winning the court case against his employer.